The Only Three Offers You Need to Build a 6-Figure Business

 If you’ve ever felt like you need to keep creating new offers to attract clients—launching something fresh every few months, building an endless library of freebies, or constantly tweaking your services—you’re not alone.

It’s easy to believe that more offers equal more opportunities, but in reality, complexity often leads to overwhelm and if you can relate to this, then I am guessing you are feeling pretty burnt out right about now.

The reality of what it takes to build a thriving six-figure+ online coaching or service-based business is actually so much simpler than all the fear-mongering gurus will have you believe.

Sustainable, scalable business isn’t built on an ever-growing shopping list of products and services. Instead, it’s about focusing on a simple, intentional offer suite that meets your clients where they are while allowing you to grow your income without working more.

At the core of a thriving six-figure business are just three types of offers. When structured well, these create a natural pathway for your audience, ensuring they receive the right level of support at the right time while allowing you to build a business that feels spacious and sustainable.

1. A High-Ticket Offer (2K – 10K+) Can Scale Your Business to 10K+ Months

A high-ticket offer is the foundation of your business, but what qualifies as "high-ticket" will depend on your specific offer ecosystem. For some, high-ticket might mean a 2K programme, while for others, it could be a 10K+ mastermind.

For the sake of simplicity, we are working with a business model designed to create consistent 10K months, so your high-ticket offer should be aligned with that goal.

This is the offer that allows you to create deep transformation for your clients while maximising your revenue with fewer sales. Whether you’re providing a premium service, a coaching programme, or a mastermind, a well-designed high-ticket offer gives your clients the most hands-on support while ensuring you are fairly compensated for your expertise.

High-ticket offers can take many forms, including:

• A 3-6 month group coaching programme that combines expert guidance with community support
• A high-touch mastermind for clients who are ready for more advanced mentorship
• A done-for-you or done-with-you service that provides a complete solution
• A VIP day or intensive, where clients receive focused, one-on-one attention

The key benefit of a high-ticket offer is that it allows you to hit consistent 5K–10K+ months without relying on high-volume sales. It also positions you as an authority in your space, giving clients the in-depth experience they need to create real results.

If you don’t yet have a high-ticket offer, what could your high-ticket offer look like? Think about a scalable, premium experience that delivers real transformation. 

2. A Mid-Tier Offer ($500 – 2K) for Passive or Semi-Passive Income

Not everyone in your audience will be ready to jump into working with you right away through your high-ticket offer, but that doesn’t mean they don’t want to learn from you in some other capacity until the time is right. A mid-tier offer provides a stepping stone for those who are looking for support or guidance but aren’t quite ready for the level of investment that comes with your premium services.

What qualifies as a mid-tier offer will vary depending on your overall business model and pricing structure, so just bear in mind that the figures provided here are just a guide. The key is to create an offer that provides real value while being accessible to clients who aren’t yet at the high-ticket stage.

This type of offer could include:

• A self-paced course that allows clients to work through your methodology at their own speed
• A membership that provides ongoing learning and community support
• A small group coaching programme that offers live elements but requires less of your time than high-ticket services
• A bundle of mini-trainings or workshops that address a specific challenge

A well-structured mid-ticket offer creates recurring income between high-ticket sales while serving as an accessible way for new clients to engage with your work. It also gives your audience an opportunity to experience your coaching style and approach before stepping into a higher-level container.

If you don’t currently have a mid-tier offer, think about the content you already have—could you repurpose past trainings, workshops, or resources into a structured programme? Often, the foundations of a great mid-tier offer already exist in your business, they just need to be packaged in a way that delivers value efficiently.

3. A Low-Ticket Offer or Lead Magnet to Attract Ideal Clients

A low-ticket offer, sometimes referred to as a paid lead magnet, serves as an entry point for potential clients who are just discovering your work. It provides them with immediate value while positioning you as an expert they can trust.

Low-ticket and free offers might include:

• A free or low-cost resource, such as a mini-course, workbook, checklist, or online event (webinar/masterclass/workshop/challenge etc.)
• A lead magnet that guides potential clients through a valuable process that is connected to an email nurture sequence for you to deepen the connection
• A self-liquidating offer (SLO) that generates revenue while covering the cost of paid advertising

Think of these as the friendly invitation to your world. They help new clients take their first step without feeling overwhelmed or making a huge commitment. Done right, they create a win-win—your audience gets a quick result, and you get to build trust and rapport before offering deeper support.

These entry-level offers play a crucial role in your business. They keep your audience growing, introduce your work in a way that feels approachable, and most importantly, build confidence in your approach.

The best part? When structured properly, they can run on autopilot—meaning you don’t have to be stuck in a cycle of constantly chasing new leads or launching yet another freebie just to keep people coming in.

If you don’t have a lead magnet yet, don’t overthink it!

Start with something simple. What’s a small, specific problem your ideal client struggles with? How can you help them solve it quickly? Give them something useful, actionable, and easy to digest—no information overload here!

Your goal is to help them feel a sense of progress so they naturally want to take the next step with you.

Why This Three-Offer Model Works

Rather than constantly creating new products and programmes, this three-offer model ensures that your business remains simple, streamlined, and scalable. Each offer plays a key role:

• Your high-ticket offer provides deep transformation and the fastest path to consistent 10K+ months.
• Your mid-tier offer creates steady revenue while offering an accessible way for clients to work with you.
• Your low-ticket offer or lead magnet ensures that you’re always attracting new leads and growing your audience.

With this approach, you can scale your income while working less, knowing that your offers are working together strategically rather than pulling you in different directions. You’ll spend less time selling and more time delivering real impact—without the constant pressure of launching something new.

Ready to Build Your 6-Figure Business the Simple Way?

If you're tired of running yourself into the ground trying to scale your business, I’ve got something special for you. On March 6th, I’m hosting a free masterclass: 'Avoid the Burnout Trap: Double Your Income Without Doubling Your Effort'—and I’d love for you to join me!