So glad you're here.
I'm Emma, your business’s new best friend
Business coach. Systems nerd. Simplifier of all things messy. Your go-to for building a simple, scalable business™ that fits your life beautifully.
Hi, Emma here – business strategist, mentor, tea-loving Brit in Brisbane and creator of the Simple, Scalable Business School™.
Born in Germany and raised in the UK, I now live in sunny Queensland with my husband and two boys, I help women build online businesses that are wildly profitable and wonderfully life-friendly. Think: strong foundations, clear strategy, streamlined systems, and offers that actually sell.
I’ve been doing this since 2018, and in that time I’ve coached, mentored, and supported hundreds of brilliant women across the globe, to grow beyond burnout, inconsistent income, or trying to duct-tape their way to success. My background spans both corporate and education, but it was building my own business—and learning to do it in a way that didn’t require hustle or sacrifice—that changed everything.
What started at the kitchen table has grown into a lean, multi-six-figure business with sold-out programs, loyal clients, and a reputation for making the hard parts of business feel simple, doable, and even fun. These days, I’m known for helping ambitious women create serious momentum without the stress, burnout, or overly complicated funnels.
I’m a strategist at heart—but I’m also a systems girl, a mindset nerd, and someone who genuinely cares about the humans behind the business. Whether I’m working with clients 1:1, inside my group programs, or through one of my digital products, my goal is always the same: to help you grow a business that gives you more freedom, more income, and more time for what matters most.
Simple. Scalable. Sustainable. That’s what I’m all about.
My Story
I’ve been working for myself on and off for almost 25 years. After building a thriving corporate career and then pivoting into education, I’ve always been fuelled by one thing—helping people reach their potential. Whether it was managing international teams or mentoring young people through their language exams, I loved guiding others toward big results.
When I was made redundant during the 2008 global financial crisis, it felt like life nudging me in a new direction. I retrained as a teacher, combining my fluency in French and German with my business background to support young people. It was fulfilling work—but once I became a mum, I wanted more flexibility. I wanted to be there for the milestones, the drop-offs, the quiet moments. And teaching, with its rigid timetables, left no room for that.
So I leaned into what had always lit me up: mentoring, systems, branding, and business strategy. I’d been tutoring and consulting part-time alongside teaching, and it made perfect sense to go all-in. I devoured every course I could find, joined masterminds, and built a business that aligned with my strengths—and the life I wanted to live.
In those early days, I built websites, designed onboarding systems, created social media strategies, and helped other business owners streamline the behind the scenes of their businesses.
And word spread. I’ve never spent a cent on advertising (yet), but my inbox stayed full. Clients came via my website, my content, and word of mouth—wanting to know how I was doing what I was doing.
I realised early on that strategy alone wasn’t enough—mindset mattered too. So I added to my toolkit: training in advanced hypnotherapy, rapid transformational therapy, and life coaching. And because I value integrity and expertise, I also completed formal qualifications in business strategy—so I could offer advice that’s both practical and trusted.
Today, with the explosion of online tools and AI—and my love of systems, travel, and simplicity—I’m more committed than ever to helping other women build businesses that work. Not in theory, not through guesswork, but with proven systems, clear strategies, and a business model that’s built to grow with them.
I'm on a mission ...
To help you simplify, streamline, and scale—without losing your mind or yourself in the process.
Because you don’t need more pressure, noise, or busywork. You need smart strategy, clear systems, and a business model that’s aligned with your version of success.
What I Do (and Why It Works)
I help (mostly) women build a Simple, Scalable Business™ that works with their life, not against it.
That means:
- Smart strategy tailored to your unique business model, strengths, and lifestyle
- Systems that support you—think streamlined operations, clean automations, and more white space in your calendar
- Offers that sell—aligned with your income goals and capacity, whether that’s 1:1, group programs, or digital products
I’m known for making the complicated feel doable and helping my clients take focused, meaningful action that actually moves the needle. No fluff. No pressure. Just clarity, momentum, and ease.
Whether we’re working together 1:1, inside a program, or through one of my digital products—you’ll get the strategy, structure, and support you need to grow confidently, simply and sustainably.
And while most of my clients are women, I’m all about creating a safe, inclusive space for those motivated, driven and ready to grow. If you’re kind, coachable, and committed—we’ll get along just fine.
Fun facts about me
I’m a tea drinker through and through (coffee just isn’t my thing)
My happy place is on a sunny deck overlooking the ocean with a notebook and a fresh idea
I’m low-key obsessed with ClickUp, Kajabi, and anything that saves time
Metallica is one of my all time favourite bands!
I only like the UK version of Cadbury chocolate.
Where to next?
Ready to simplify and scale?
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